Waterlily Spa and Salon Business Support
Waterlily continues to explore, reimagine and create new ways to support and serve our beautiful community of our Australian Spa and Salons during these uncertain times.
We are supporting our spa and salon stockists with a number of initiatives, from creative, value-driven opportunities to keep your business front of mind with your clients. This includes generous gift-with-purchases, flexible buy-ins, attractive incentives and gorgeous, easy to implement DIY home care. This is all supported with support for your e-commerce store offerings, as well as content support with digital assets to promote across digital touch points.
Holding space for our beautiful spa and salon partners is at the heart of what we do…
SPA+CLINIC Industry Icons
Waterlily’s Founder, Michelle Reeve features in SPA+CLINIC Icons of Industry Profile, discussing clean and green skincare, what our skin really needs and how to create a truly nurturing team environment. Read the interview here.
What our clients say…
“Michelle and the team at Waterlily provide unwavering business support from practical digital content in a changing beauty landscape to consistently accessible guidance from skilled business development experts.”
– Rachel McNeil, Heart Space Beauty, Brisbane
Supporting our partners
Online Store with no restrictions
DIY Facial Kits
Exclusive gift with purchases
What our clients say…
“During these challenging times, Michelle and her team have worked tirelessly to give us all the assistance possible to keep trading. She values personal connection and relationships which resonates in her and her team’s service ethic. Waterlily have never failed to assist me in supporting my business.”
-Lisa Sproule, Quay Day Spa, Hobart
How Waterlily helps you support your community
Each product and ritual is born from a naturopathic approach where health is at the heart of each formulation. Clean and green cosmeceuticals, active botanicals and aromaceuticals in clinical trialled doses create a collection of professional, active and aromatic home care rituals. Our collection is imagined, formulated and then lovingly hand crafted by our team in our Botanical Laboratory in Brisbane, Australia. This personalised approach underpins each element of our business, where care and connection are at the cornerstone of each touchpoint.
We understand the resilience required to weather unforeseen circumstances, and how the support you receive determines the way forward. Activating ready-to-go promotions with generous incentives for your guests from gifts with purchase, easy-to-use DIY kits, and great business support take the guesswork out. We have complemented these campaigns with our Connection Guide, a heart centred overview of how to stay front of mind of your community while treatments are on pause. We support thoughtfully appointed campaigns with collateral, digital assets and social media activations. We are accessible and we want to help. Holding space for our partners is what compels us.
What our clients say…
“Nothing is ever too much trouble! When we were faced with COVID-19 I was instantly put at ease with a phone call from Michelle. Since then, there has been consistent support from the entire Waterlily team, not only with complimentary promotions but also business support, creative ideas and advice during an unprecedented time.”
– Karen Formosa, Ultra Essence, Mackay
Unique support for our community
Your online e-commerce store
We encourage our stockists to promote the WATERLILY, SPACEUTICALS
and AROMA THERAPY brands directly on their salon e-commerce site. We do this with no restrictions. Retail through easy to access homecare prescriptions is the most effective way to activate net profitability for your business. Direct purchase with a 100% retail mark-up does not just make great business sense but keeps your salon front of mind for your community while maintaining control of your database. Waterlily creates generous gift with purchase solutions that are exclusive to our partners and are not promoted on our website.
Exclusive generous campaigns
We continue to offer generous and compelling seasonal and promotional Gift with Purchase campaigns and DIY Kits. These have flexible and easy buy-ins. Promotions are supported with seamless digital assets, how to video content, print collateral, postcards and beautiful social media assets. Promotions are responsive, profitable and support your clients skincare journey while keeping your salon front of mind. Perfect for click-and-collect, home-delivery or easy online purchase.
Consistent support and service
2020 is a year none of us will be forgetting quickly! We watched as you put your businesses on pause with grace and humility, holding space for your guests. We know it’s not a good-bye simply an intermission. And while we rebuild the health of our nation, this is the opportunity to strengthen, refine and re-imagine our own businesses. We are here to support and serve you and continue to find innovative ways to partner through these unprecedented times. We are striving to create resources, tools and assets around new ways of doing business so that you continue to stay front of mind and connected to your community.