Founder & Formulator of Waterlily.
Michelle Reeve has a life passion for wellness and natural medicine. She is the Founder, Formulator and Managing Director for Waterlily Australasia, a leading wellness spa brand stocked in day spas, clinics and salons in Australia and New Zealand and offered online globally. The brand was born in 2005 from a naturopathic approach synergising meticulous formulations, artisan crafting techniques and the finest nutrient rich ingredients to create an effective and aromatic solution for Spa Wellness. Concentrated formulations focus on delivering visible benefits with an emphasis on purity, efficacy and authenticity, while delivering opulent textures and a holistic ritual of self-care.
This philosophy imagined by Michelle aligns closely to the whole-food movement where slow skincare and fresh batched beauty is central to each product and ritual. Today, the brand includes the Waterlily, Spaceuticals and Aroma Therapy Collections available for delivery worldwide and stocked in leading day spas in Australia and New Zealand. She is passionate about communications and storytelling to showcase brand values and product integrity. She is an industry advocate, thought leader, writer and guest contributor.
“Entwined through a corporate career was an ever-present interest in health through aromatic oils and infusions. So, I guess it’s no great surprise that the field of Aromatherapy finally found me, ignited my passion and captured my heart. Fifteen years later I’m still blessed with work that I find so incredibly tantalising. Aroma is my constant comfort, companion and counterpoint.”
– Michelle Reeve
A passion for epicurean delights
Cherishing the moments
Michelle has a passion for beautiful experiences.
She loves to explore museums, look at art, unwind with spa treatments, listen to podcasts, read literature, write, speak Italian and cook delicious food for the people she loves.
Our team lovingly handcrafts each product in-house within our Botanical Laboratory located in Brisbane, Australia.
This artisanal approach has been our commitment since the beginning. twenty years on, Waterlily followers love that their products and skin rituals have been crafted this way.