Ciao da Italia Ragazzi! I’m here at Cosmoprof Bologna, the world’s leading international professional beauty exhibition. This year celebrates the 50th anniversary and has grown to house over 2,500 exhibitors from 69 different countries attracting melting pot of over a quarter of a million international visitors in just three days.
The global showcase highlights cutting edge worldwide trends and innovations that are transforming the products, technology and treatments in demand in the world of beauty, spa and wellness.
After listening to world-class thought leaders from our industry here are the key beauty trends straight out of Europe gaining momentum and ready to take the world by storm!
Instant beauty is the demand of millennials wanting an immediately luminous complexion. Social media and real-time imagery demand that skin is flawless, filter free and glowing.
Improve skin tone and texture with a two in one purifying marine masque. Harnessing the healing power of the sea this detoxifying smoothing masque blended with 2% salicylic acid effectively exfoliates while replenishing with essential marine nutrients, minerals and vitamins. Spirulina in a sea water concentrate clarifies and refines targeting congestion and excess oil to decongest pores, eliminate impurities and boost hydration.
Apricot Kernel Oil, Polished Bamboo, Bergamot Peel, Carrot Oil, Calendula Flower, Cypress Essential Oil, French Lavender, Green French Clay, Green Tea Seed Oil, Lemon Peel Essential Oil, Marine Collagen, Pomegranate Seed, Salicylic Acid (2%), Sea Mineral Concentrate, Sodium L-Lactate, Spearmint Leaf Essential Oil, Spirulina Algae, Star Anise, Vanilla Bean Essential Oil, Vitamin E, Vitamin A, White Grapefruit Peel
2. Hygge (pronounced hoo-gah)
Hygge is a Danish trend that encompasses products and rituals that have rich luxurious textures and feel. These are the sensory treatments that help to relax and restore skin and body while delivering deep and replenishing results.
Like a hug for the skin! cellular plasma of essential ocean minerals and trace elements with immune boosting beta glucan and antioxidant resveratrol blended with folic acid in a multi vitamin infusion to repair DNA and restructure skin. An essential night treatment featuring naturopathic milk thistle, refining apple and local honey to visibly restore skin.
Apple Concentrate, Apricot Kernel Oil, Beta Glucan, Chamomile Flower, Cocoa Butter, Folic Acid B9, French Lavender, Raw Local Honey, Jojoba Oil, Mandarin Peel Essential Oil, Marula Oil, Milk Thistle Concentrate, Pomegranate Seed Oil, Pro Vitamin B5, Rice Protein, Resveratrol, Rose Geranium Essential Oil, Rosewood Essential Oil, Sandalwood Essential Oil, Sea Mineral Concentrate, Vanilla Bean Essential Oil, Vitamin E, Vitamin A
3. Urban Shield
Products that offer anti-pollution, free radical scavenging and urban detox benefits to protect skin from the daily stress and pollutants of urban environments and hectic city living.
A 100% active skin quenching solution of pro- vitamin B5 and pure Kakadu plum concentrate rich in natural vitamin C captured in an infusion of lime caviar and aromatic crushed citrus to hydrate and tone skin. An antioxidant skin drink drenched in hyaluronic acid to lock in moisture and revitalise the complexion. Perfect for travel, work and play.
Aloe Vera, French Lavender, Hyaluronic Acid, Kakadu Plum (40% Vitamin C), Lactic Acid, Lemon Peel Essential Oil, Lime Caviar Concentrate, Lime Peel Essential Oil, Mandarin Peel Essential Oil, Sea Mineral Concentrate, Pro-Vitamin B5, Sodium L-Lactate,White Grapefruit Peel Essential Oil
Ultra-gentle care products are key! From skin care to makeup, to hair care, products that are irritant free, healthy and repair and enhance barrier protection and healthy pH.
A luxurious light weight pre cleansing preparation specifically formulated to dissolve make-up, grime and dirt while strengthening the skins natural lipid barrier. This non-comedogenic skin conditioner is rich in antioxidants, omega oils and antibacterial aromaceuticals of lime, mandarin and tangerine peel to moderate sebum while clarifying and nourishing the complexion.
Apricot Kernel Oil, Argan Oil, Calendula Flower, French Lavender Essential Oil, Lemon Peel Essential Oil, Lime Peel Essential Oil, Mandarin Peel Essential Oil, Rosehip Seed, Sweet Almond Oil, Sunflower Seed Oil, Tangerine Peel Essential Oil, Vitamin E
Consumers are demanding new sensorial and emotional experiences with the connection to products through smell, touch and feel. Products which engage the senses to build a stronger connection to the ritual of self-care and home care.
An indulgently decadent exfoliating treatment masque to redefine the complexion. Active resveratrol whipped into a chocolate fondant provides protection from the damage caused by UV and oxidative stress. Micronized cacao exfoliates and refines skin while the antioxidant resveratrol boosts collagen to firm and hydrate, relax fine lines and improve skin elasticity.
Blackcurrant Bud Absolute, Carrot Oil, Calendula Flower, Chamomile Flower, Cocoa Butter, Fig Extract, French Lavender, Grapeseed Oil, Lemon Peel Essential Oil, Lime Peel Essential Oil, Organic White French Clay, Pomegranate Extract, Polished Walnut, Pro Vitamin B5, Raw Cacao Chocolate, Resveratrol, Rose Geranium Essential Oil, Rose Hydrosol, Shiraz Wine, Strawberry Concentrate, Vanilla Bean, Vitamin E, Vitamin A
6. Viva Vegan
As more of the world adopt a vegan diet, there’s increasing demand for vegan cosmetics along with cruelty free, gluten free and paraben free.
Professional strength 5% niacinamide (Vitamin B3) formulated in a moisture-locking superfood skin serum of kale, broccoli and fermented papaya to target fine lines, uneven skin tone and redness. Boosted with milk thistle, goji berries and lime caviar to deliver the ultimate anti-ageing skin perfector.
Aloe Vera, Broccoli Concentrate, Fermented Papaya, Frangipani Absolute, French Lavender Essential Oil, Ginseng Extract, Goji Berries, Hyaluronic Acid, Kale Concentrate, Lavender Hydrosol, Lemon Peel Essential Oil, Lime Caviar Concentrate, Lime Peel Essential Oil, Mandarin Peel Essential Oil, Milk Thistle Concentrate, Niacinamide (5%), Pro Vitamin B5, Sea Mineral Concentrate, Sodium L-Lactate, Tangerine Peel Essential Oil