With the pandemic bringing health and wellbeing to the forefront, it’s no surprise then that the trend towards clean beauty is expected to continue into 2023.
This trend is all about transparency and honesty in beauty products, and includes the use of non-toxic ingredients, cruelty-free testing, and eco-friendly packaging. Consumers are becoming more and more conscious of the impact of their beauty choices on the environment and are looking for products that align with their values. Let’s dive in!
Trend #1. Biome Mania
Microbiotic allies that support the skin’s barrier
This is the age of the microbiome, not a fad or a trend, but a scientifically grounded field that is opening up new vistas of understanding about human health, and the importance of an inside-out approach. New fermentation processes are creating molecules su
ch as variations of lactic acid, peptides and probiotics, in addition to enhancing the potency of tried and tested skin care ingredients. Together, they strengthen the skin’s barrier, kick-start the production of ceramides, and supercharge skin care routines. The holy grail is achieving a diverse and balanced microbiome for calm, non-reactive skin.
SPAceutical Skin Hero! Phyto-B3 Serum harnesses fermented papaya with L-lactic acid and sodium lactate a fermented salt in a refreshing superfood skin smoothie to deliver a boost of antioxidants, vitamins and minerals all while protecting the skins microbiome.
Trend # 2. Hair MD
Luscious Locks and not losing locks
Temporary hair loss and thinning hair is an ongoing after-effect of pandemic-related stress and anxiety. However, a spate of hair care innovations is helping ailing manes with a variety of supplements, serums, leave-in treatments, and new technologies that deliver proprietary blends of ingredients deep into the follicular layer, activate hair follicles, strengthen the structure of weakened hair, encourage regrowth, and restore fullness. Scalps, too, are receiving some TLC with solutions for itchy, flaky scalps that can exacerbate follicle damage. The good news: stress-related shedding is reversible. Hair M.D. to the rescue.
Waterlily Hero Ritual! In spa treatment offerings include Waterlily’s Orange Crème Hair Treatment Ritual, a professionally exclusive spa offering delivering an infusion of pure jojoba, Pro-vitamin B5 and E, marine collagen, apricot kernel, blackcurrant with crushed citrus essential oils to strengthen and hydrate while promoting shine and condition.
Trend # 3. Skin Reset
Dermatherapy for stressed out skin
While the idea of a “skin reset” might seem like a dermal fantasy, a breadth of scientific innovations is tackling the myriad and changing ways in which stress manifests itself on the skin, including inflammation, redness, cellular ageing, dryness, and dehydration. The emphasis is on identifying, and addressing, a variety of skin states and personalised needs with the safest active ingredients underpinned by rigorous clinical testing. Natural ingredients, too, are meeting new levels of safety with greater transparency when it comes to sourcing and traceability.
Waterlily Skin Hero! Omega Crème is the ultimate treatment to coax stressed and impaired barrier function into its former pH glory. Say good bye to sensitivity with an intense blend of essential fatty acids from precious cold pressed seed oils layered into a rich formula of skin soothing botanicals, vitamins and gentle essential oils. The result is a renewed acid mantle with decreased inflammation and redness.
Trend # 4. Plump up the volume
Minimally invasive treatments gain popularity
In the pursuit of rejuvenated skin, why endure invasive procedures if you don’t have to? Non-invasive yield a more natural-looking outcome compared to more extreme procedures that require undergoing the scalpel. “Slow” plastic surgery, as it has sometimes been called, covers the gamut from the newest generation of dermal fillers and Botox alternatives to cosmeceutical-grade serums and at-home products that refresh the face and body with zero downtime. Skin refining reaches new heights with high performing proprietary molecules and patented technology.
SPAceutical Skin Hero! Super Smart Wrinkle Rejuvenating Serum is a patented blend of smart peptides, Heptapeptide-7 with the newest revolutionary form of Vitamin A, Granactive Retinoid. Dispensed in clinically tested doses and formulated with Hyaluronic Acid, Resveratrol, Vitamins and an infusion of precious botanicals to increase collagen, smooth fine lines and restore skin firmness and texture.
Trend # 5. Illuminators
Switch on your skins natural light
Healthy, glowing skin that looks “lit from within” is easier to achieve thanks to powerful new brightening ingredients, technologies, and professional-level at-home devices that boost the skin’s repair process, improve uneven skin tone, protect skin cells from free radical damage, and boost luminosity. The newest innovations aim for gentler, less abrasive brightening, with a cocktail of active, skin-loving ingredients that cause minimal irritation and achieve maximum results.
Waterlily Skin Hero! Refining Serum is a skin illuminating cocktail of smoothing and brightening botanicals. Pigment inhibiting mulberry, alba bark, hibiscus flower and vine leaf, is blended with a resurfacing dose of glycolic and lactic acids rendering skin to a youthful glow. Wake up to a luminous brilliant complexion with this easy to use night ritual.